Experience the Fusion: Swiss Creativity Unveiled

A Curated Vision: Christian Herren's Innovative Approach

Designer Christian Herren has meticulously brought together an extraordinary collection of more than 200 rediscovered Swiss experimental films. This ambitious project, presented during NYCxDesign, transforms cinematic art into a tangible, spatial experience. Herren's vision creates a dynamic dialogue between the moving image and the physical environment, inviting viewers to explore the profound connections between film and design.

"Frame in Frame": Bridging Film and Design

Dubbed "Frame in Frame – Swiss Design in Motion," this exhibition is a testament to the collaborative spirit between the Consulate General of Switzerland in New York and the design community. The installation skillfully translates the inherent rhythm and rule-based logic of these experimental films into an immersive space. It's a journey where design principles meet cinematic narratives, fostering a unique appreciation for both art forms.

Digitized Heritage: The Legacy of Basel School of Design

At the heart of the exhibition are recently digitized films that delve into foundational principles of Swiss graphic design. These cinematic works, originating from the esteemed Basel School of Design between the 1960s and 1990s, meticulously explore concepts such as modularity, typography, and intricate grid systems. They offer a visual archive of a pivotal era in design history, now accessible to a new generation.

Sculptural Projections: Furniture as Canvas

Beyond the films, the exhibition boasts an impressive array of Swiss furniture and lighting, each piece serving a dual purpose. Modular seating by Panter&Tourron and innovative shelving structures by Ben Ganz, ZHdK, and Lehni are not merely displays; they are reimagined as projection surfaces for the films. This integration transforms everyday objects into an interactive canvas, blurring the lines between art and utility.

Interactive Spaces: Daan Couzijn's Cinematic Artistry

Artist Daan Couzijn masterfully crafted film sequences that engage with the surrounding Swiss furniture and lighting. His work creates a seamless interaction between moving images and physical objects, culminating in a unified spatial installation. This thoughtful integration ensures that every element within the exhibition contributes to a cohesive and captivating experience.

Design Icons on Display: A Rich Tapestry of Swiss Craftsmanship

The exhibition proudly features iconic pieces from renowned Swiss designers and brands. Visitors can admire a sophisticated sofa by Vitra, a sleek bar by USM, an illuminating lamp by Susi and Ueli Berger, and an exquisite carpet by Trix and Robert Haussmann. These selections highlight the enduring excellence and innovative spirit of Swiss craftsmanship, complementing the avant-garde cinematic presentations.

Engaging the Public: Workshops and Discussions

Throughout its run, the Consulate General of Switzerland in New York is hosting a series of engaging walkthroughs, providing deeper insights into the exhibition. These sessions feature designers like Stefano Panterotto, Alexis Tourron, and Ben Ganz, along with representatives from ZHdK. The program also includes a thought-provoking panel discussion titled "Bringing Archives into the Present: Where We Come From, Where We Are, Where We're Going," moderated by creative director Ruba Abu Nimah, fostering a rich intellectual exchange.

Christian Herren: Visionary Curator

Christian Herren, the driving force behind this installation, is celebrated for his interdisciplinary curatorial practice. His extensive work encompasses exhibition design, creative direction, and book production, all unified by a keen eye for innovative cultural narratives. His expertise brings a distinctive depth and coherence to the "Frame in Frame" experience.