Embrace the Future: Vauxhall's Griffin Reborn for the Electric Age

The Evolution of an Icon: A Century of Griffin Emblems

Vauxhall's storied history is inextricably linked to its griffin emblem, a symbol that has graced its vehicles since 1915. The latest iteration marks a notable departure from previous designs, with a focus on simplicity and clarity. This fresh interpretation is designed to resonate with modern aesthetics and enhance brand recognition in an increasingly competitive market.

Simplifying the Mythical Beast: A Sharper, Cleaner Aesthetic

The updated griffin logo is a refined version of the flat design introduced in 2020. Designers have meticulously simplified the mythical creature's form, making it more angular and precise. Specific changes include the reduction of the griffin's neck hair and the closure of its beak, contributing to a sleeker silhouette. A groundbreaking change is the removal of the 'V' flag, an element that had been part of the logo for 121 years, signaling a new chapter for the brand.

Illuminating the Path Forward: Designed for Electric Vehicles

Mark Adams, Vauxhall's Vice-President of Design, emphasized the importance of retaining the emblem's core elements while modernizing it for electrified vehicles. The new design is specifically optimized for illumination, ensuring that the griffin is clearly visible and identifiable on the front of future electric models. This forward-thinking approach underscores Vauxhall's commitment to innovation and its embrace of sustainable mobility.

Debut and Rollout: The Griffin's Next Chapter

The newly redesigned griffin emblem is set to make its official debut at the upcoming Paris Motor Show, where it will adorn the Vauxhall STX Concept. Following its introduction, the emblem will be progressively integrated across all of Vauxhall's future production models, marking a consistent visual identity for the brand's electric vehicle lineup. This strategic rollout signifies a coherent vision for Vauxhall's presence in the evolving automotive landscape.

A Historical Nod: The Griffin's Origins

The origins of Vauxhall's griffin emblem date back to 1915, when an apprentice named Harry Varley won a competition to design a badge for the nascent car company. Varley drew inspiration from the coat of arms of Sir Falkes de Bréauté, a 13th-century landowner in London. The land, now known as Vauxhall, is where the company, initially Vauxhall Ironworks, was first established. This rich historical connection imbues the griffin with a sense of heritage and continuity, even as it evolves for the modern era.